Case Studies
E-Commerce
Results: 2.122% ROI
Company Type: Diabetic Supply Company, San Diego, CA
Industry: Healthcare
Challenge:
The Diabetic Supply Company needed a breakthrough. They were spending heavily on various paid advertising channels but were not satisfied with their returns. Their challenge? To significantly increase lead generation for their online diabetic supplies purchasing platform and achieve a higher ROI from their marketing investments.
Solution:
To tackle this challenge, the Diabetic Supply Company turned to SBI leads. These leads were pre-qualified, being derived from either visitors to their site or individuals who searched specifically for what the company offers, ensuring a precise audience match. By integrating these SBI leads into their Facebook custom audiences and creating look-alike audiences, they optimized their targeting, maximizing the potential for conversions.
Results:
The impact was immediate and impressive. In the first month of using SBI leads, the company saw a 200% increase in ROI. Over the next three months, their ROI surged another 300%. Now, five months later, their ROI has skyrocketed to 2,122%, up from 1,385%.
On a weekly basis, this campaign now generates 59 orders, translating into purchases worth $18,557.00 at a total cost of $385 for advertising and leads. This marks a significant increase from their previous weekly sales of $7,000-$9,000, effectively doubling their original weekly purchases.
The Diabetic Supply Company is ecstatic about the results from SBI leads and continues to utilize them. They are now expanding their marketing efforts with direct mail (postcards) and email campaigns, targeting both Site and Search leads. With a positive return on their lead investment already secured, the only additional costs will be for postage, printing, and emailing.
The company founders describe these leads as “a no-brainer,” highlighting how they have halved their lead acquisition costs compared to other advertising methods. Moreover, they can now nurture these leads further through various channels, confident that SBI leads will remain a valuable asset for their business.
Conclusion:
The company founders describe these leads as “a no-brainer,” highlighting how they have halved their lead acquisition costs compared to other advertising methods. Moreover, they can now nurture these leads further through various channels, confident that SBI leads will remain a valuable asset for their business.
Merchant Services
Overview:
"ABC Processing," a credit card processing company with no prior cold email experience, achieved remarkable results with open rates, conversion rates, and overall profitability by leveraging a combination of Search Leads and Site Leads.
Key Data Points:
Lead Generation: "ABC Processing" generated 100 high-quality leads in a test batch, focusing on keywords related to point of sale, credit card processing, and cash discount processing.
Cost Efficiency: The leads were purchased at a rate significantly lower than the industry average, ensuring cost-effective lead generation.
Post-Trial Sales:
Client Acquisition: From the 100 leads, "ABC Processing" successfully acquired 3 new clients.
Revenue Impact: Each new client represents a minimum monthly sale of $300, resulting in a $900 per month revenue increase.
Profitability Breakdown for “ABC Processing”:
Long-Term Value: The average customer lifespan for "ABC Processing" is 4 years.
Revenue Calculation: 3 new customers x $300/month x 48 months = $43,200. net profit
Profit: $43,200 minus the $300 lead investment results in a $42,900 increase over 4 years, translating to a $10,725 annual increase or an $873.75 monthly increase in revenue.
Conclusion:
This case study underscores "ABC Processing’s" success in generating and converting leads at a competitive cost. The impressive open rates and subsequent sales showcase the transformative potential of effective lead generation strategies, significantly boosting business profitability. This demonstrates our ability to revolutionize the lead generation landscape and contribute meaningfully to business growth and success.